Business How CJ Logistics Shaped 2025 :
From Everyday O-NE to AI Robotics
2025. 12. 30

Our 2025 was a year defined by innovation and growth. Moving beyond the boundaries of a traditional logistics company, we advanced as a global SCM solutions leader, achieving remarkable progress across technology, networks, services, and ESG. We have captured this extraordinary 365-day journey through ten key themes.

01. Launch of Our Seven-Days-a-Week Delivery Service “Everyday O-NE”

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We ushered in a new era of seven-days-a-week delivery, marking an innovative start to 2025. Customers can now receive everything from fresh food to daily necessities anytime, including Sundays and public holidays. Consumers enjoy a more convenient online shopping experience, while e-commerce companies can operate a 365-day sales and delivery system without additional logistics investment, accelerating their business growth. By setting a new benchmark for the domestic logistics industry, our “Everyday O-NE” service goes beyond enhanced delivery convenience. It represents a pivotal shift that energizes the entire e-commerce ecosystem.

02. Launch of “THE FULFILL,” the One Fulfillment Solution for Everyone 
Launched in April, our new fulfillment service brand, “THE FULFILL,” quickly emerged as a game changer in the logistics industry. THE FULFILL is an integrated fulfillment solution that covers the entire process, from inbound receiving to storage, picking, and outbound shipping. When combined with our nationwide network of more than 520 logistics hubs, industry-specific specialized centers, and our seven-days-a-week delivery service “Everyday O-NE,” customers can secure both speed and reliability without building their own logistics infrastructure.
 

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In particular, category-tailored logistics structures designed for fresh food, fashion, beauty, and pharmaceuticals strengthen customer lock-in and mark an expansion into a new era of fulfillment that delivers value beyond logistics alone. Moving past conventional warehouse- and storage-focused services, we now provide product-optimized design and integrated solutions, evolving THE FULFILL to encompass every logistics process our customers need. Even amid rapidly changing market conditions, we continue to build differentiated competitiveness through advanced logistics technology and a highly sophisticated, customer-centric fulfillment service brand.


03. Opening of the AI-Driven “THE UNBAN” Integrated Transport System 
We have fully revamped our freight driver platform, the “THE UNBAN” app, further strengthening our AI-based integrated transport capabilities. The core of this upgrade lies in creating a smart transport environment that combines order automation, optimal routing, and pricing functions. Our goal is to continue enhancing the competitiveness of a digital-based integrated transport platform.

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AI analyzes each driver’s driving history, preferred routes, and real-time location to automatically recommend optimal transport orders, while incorporating live traffic and driving data to suggest efficient routes. This helps reduce empty runs while improving both profitability and operational efficiency. User convenience has also been enhanced by allowing drivers to check order status, accumulated freight charges, and weather information on a single screen. In addition, auxiliary features such as used truck trading and fuel membership services have been expanded.


04. Next-Generation AI Robot Collaboration for the Future of Logistics In 2025, we became the first company in Korea’s logistics industry to conduct proof-of-concept trials of AI humanoid robots, opening a new chapter in logistics automation. In collaboration with a robotics specialist, we deployed robots for real-world packing and sorting operations at our Gunpo Fulfillment Center and are currently validating the integrated operation of software and robotic hardware.

 

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Building on this, we are co-developing a Robot Foundation Model (RFM) with a physical AI specialist, enabling robots to “see,” “decide,” and “act.” Through this initiative, we aim to establish customized robot operation systems tailored to each logistics center. Starting in 2026, we plan to expand the deployment of robotic systems across major logistics centers, accelerating the realization of AI-driven, autonomously operated logistics facilities.


05. Expansion of a Global Logistics Network Connecting Continents 

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Beginning in 2025, we significantly expanded our global logistics network across the Middle East, North America, and Southeast Asia. Through a strategic partnership with Naqel Express, a leading logistics provider in Saudi Arabia, we established a super-regional delivery network connecting the entire Middle East, supported by year-round customs clearance and cold-chain capabilities that accelerate the region’s access to K-brands. At the same time, we launched a mega-scale cold-chain logistics center in Kansas, United States, completing a high-value logistics hub capable of covering 85% of North America within two days. In Southeast Asia, our collaboration with CP Extra, Thailand’s largest retailer, secured key regional footholds. Through these initiatives, we continue to strengthen our competitiveness by building a global SCM network that connects continents.


06. E-Commerce Logistics Supporting the Global Expansion of K-Sellers In 2025, we elevated our support for K-sellers entering global e-commerce markets by expanding beyond logistics into platforms, marketing, and payments. Targeting Southeast Asia and Japan, we launched the “CBE One-Stop Package” in collaboration with TikTok Shop, offering an overseas expansion solution that integrates platform onboarding, content creation, logistics, and payments in a single process. This package combines Payoneer’s global payment solutions with witU’s short-form marketing strategies, supporting both overseas revenue settlement and local sales growth for sellers. In addition, through our partnership with Shopify, we provide integrated guidance on building independent online stores and global logistics strategies, strengthening end-to-end logistics support that enables domestic brands to reach international consumers quickly through their own channels.

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Beyond this, our collaboration with Rakuten Ichiba delivers a one-stop service covering account setup, product registration, and logistics, helping Korean sellers expand their presence in the Japanese e-commerce market. We also work with Transcosmos Korea to support marketing targeted at Japanese consumers and drive sales performance. Together, these integrated solutions play a critical role in helping small and mid-sized Korean brands overcome the complexities of global expansion and strengthen the global influence of K-brands.


07. First in the Domestic Logistics Industry to Earn an International Standard Certification

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In 2025, we achieved a meaningful milestone in technological competitiveness by becoming the first logistics company to earn the international open-source management standard ISO/IEC 5230:2020. This certification serves as global recognition that we manage open-source software used in AI, big data, and cloud-based systems in a transparent and secure manner, formally validating our capabilities as a technology-driven smart logistics company. Open-source governance is not merely a technical operation; it is a core competitive factor that determines the speed, scalability, security, and stability of future logistics. Building on this certification, we are further strengthening our open-source governance while securing both technological reliability and innovation, reinforcing the foundation for a world-class smart SCM system.

08. “O-NE” Selected as One of Korea’s Most Beautiful Language Trademarks 

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Beyond technology and service excellence, O-NE achieved a notable milestone in brand value. O-NE received the Grand Prize at the 10th Beautiful Korean Language Trademark Awards, hosted by the Korean Intellectual Property Office, in recognition of its emotional resonance and its successful embodiment of the richness of the Korean language as a brand asset. The name reflects our service philosophy of “one and only delivery” while capturing the intuitive excitement of “something arriving,” narrowing the emotional distance between the brand and consumers. In an e-commerce landscape dominated by English brand names, O-NE stood out by elevating the warmth and uniqueness of a Korean-language brand experience. In addition, O-NE was honored with the Commissioner’s Award at the 2025 Trademark Design Rights Exhibition, officially recognizing the excellence of its brand design. Today, O-NE has firmly established itself as a signature brand symbolizing our customer-centric philosophy, going beyond a simple service name.

09. Launch of the CJ Logistics Para Sports Team To put social responsibility and inclusion into practice, we officially launched the CJ Logistics Para Sports Team. Through an agreement with the Seoul Sports Association for the Disabled, we hired 21 athletes across 10 disciplines, including deaf football, wheelchair rugby, and blind football, and provided them with stable training environments and official team uniforms. Supported by these efforts, our Para Sports Team delivered strong results at its first official competition, the 45th National Para Games, winning four gold, four silver, and three bronze medals. We will continue to support greater social participation and athletic opportunities for people with disabilities, fulfilling our responsibility as a logistics company committed to ESG-driven management.


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10. Expanding Growth Opportunities Through Logistics Business Model Innovation 

In response to the rapidly growing secondhand marketplace, we entered the C2C logistics market by partnering with Daangn Market, taking full responsibility for delivery operations for its “Instant Purchase” service. Through an end-to-end one-stop system covering payment, pickup, packing, and delivery, along with dedicated shipping labels and our integrated operations platform “ROIS Parcel,” we enhanced both security and user convenience. We also redefined delivery boxes as a new advertising platform, advancing the transformation of everyday logistics into media. Beginning with a youth smoking prevention campaign and expanding into public-interest and commercial advertising, we are converting logistics infrastructure into new business value. In collaboration with The Walt Disney Company Korea, we further leveraged delivery boxes as a marketing platform by featuring advertisements for the film Avatar: Fire and Ash on boxes delivered nationwide, expanding consumer touchpoints.

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In 2025, we evolved into a smart SCM technology company that integrates logistics, technology, brand, and ESG. In 2026, we plan to create new logistics standards through even more innovative technologies and continued global expansion.
 

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